THE CALIFORNIA COLLECTION
- “I am proud to present the California Collection, inspired by the original California dial used in the 1930s and 1940s. With its distinctive mix of Roman and Arabic numerals, it reflects bold details and timeless design,” says founder Lisen Båge.
THE STORY ABOUT THE CALIFORNIA DIAL
The origins of the California Dial trace back to the 1930s and 1940s when it appeared on early high-end watches, particularly on models used by the Italian Navy. Initially, these dials were not called "California" but gained the name in the 1980s when collectors in California made the style popular after some restoration and customization.
The California dial is characterised by the mix of arabic and roman numbers on the dial. In our version of the California Dial, we have enhanced the applied indices and enlarged the dial frame compared to our classic designs.
The collection
The collection features four models: Club Champion, Santa Monica, Pistachio Cream,and Blue Steel , each handmade in Stockholm in gold-plated or polished steel, with carefully selected colours and premium leather from Italy and Sweden. Designed for those seeking something beyond the ordinary, the collection brings together bold expression and timeless craftsmanship.














